Tag Heuer Partners With Tesla Motors for 150th Anniversary World Tour


Ronen Rental was the exclusive furniture provider for Tag Heuer's 150th Anniversary World Tour event at the Temple House in Miami Beach. Read more about the event on BizBash.

Ronen Rental on A&E's new TV series "The Glades"


Our Mango Lounge Chairs, Turquoise Pillows, and Rattan Illumina Box Tables made an appearance on the new A&E TV series "The Glades." The full episode can be watched on A&E's website. Our furniture shows up in Part 2 around the 6:40 mark.


Furniture Featured:


Mango Lounge Chair


Rattan Illumina Box Table

Danny Santiago's 50th Birthday Bash Weekend

Over the past weekend Ronen Rental's design team went beyond event furnishing to help manage and design Danny Santiago's 50th Birthday Bash Weekend. From venue selection to invitation design we were there every step of the way throughout the planning process. The result was a modern take on Truman Capote's famous Masked Ball for the Saturday evening party and a retro inspired Tea Dance for Sunday afternoon.

Here is the story:

Saturday:
The two day event started on Saturday night at Glasshaus Studios with a masquerade ball. The inspiration behind the Black Tie event was Truman Capote's 1966 black and white masked ball at the Plaza Hotel in New York. The idea was to combine the element of galmour behind Capote's ball with the modern design and art deco architecture of Glasshaus Studios.

Our design team, together with photo stylist David Arthur Fittin, researched the different elements and concepts from the infamous party that they could bring into the design. The invites set the tone for the evening. The invitation featured original pictures of masked guests from the 1966 party. At the entrance, our Image Display Box displayed a poster with a similar design to the invitation welcoming guest into the event. Two actors dressed in the required attire stood at the entrance and greeted quest as they arrived. Women were offered personal hand fans at the door just like they were at the 1966 party.


Once inside the party guests could mingle in two main areas, the pool lounge and the inside bar and dance floor. The idea for the pool area was to create a manicured garden using modern elements.Grass hedges and 15'illuminated cones from AirDD were aligned along side the pool to mimic the shape of the topiaries. Black and white striped cabanas scattered around the pool area were decorated with Banquet Sofa, Jasper Table, and two Silver Round Ottomans. A vignette of Pink Chairs and Mona Stools were placed by the grass hedges to bring a contrast to the black and white theme. Inside the studio a 20' L-shaped Illuminated Bar customized with vintage moldings served as the main focal point and added a traditional feel to a modern bar along with illuminated Ella Shelvings lined with bottles . In the center of the room projections of vintage movie clips played on 3 white spheres hung from the ceiling.


The inside lounge sat on top of a pink carpet and was comprised of Ivy and Banquet Sofas, Jasper Tables, and Mirror Bars aligned with candles. The black and white striped birthday cake was made by Ana Paz Cakes.
Special thanks to Valerie Bihet of The Vibe Agency for being the day of event coordinator.

Sunday:

Sunday's party took place at a private residence in Miami's Design District. The idea behind Sundays party was a retro 50's inspired pool party. The "Tea Dance" as it was called, used the same concept as Saturday nights event by taking something vintage and putting a modern art deco twist on it. The invitations, also created by our design team, incorporated the color and theme of the party. The same image used on the invite was also displayed on a 4' Illumina Bar. The pink and black background for the invite reflected the colors used throughout the party.


Pink custom embroidered towels with "Danny's 50th" were placed around the pool for guest to use during the party and to take home as gifts. Black and white striped ottomans with white and aqua striped pillows were scattered in the grass area around the pool for guest to lounge on. Two cabanas with tables were set up in the middle of the yard to serve as a refuge from the hot sun and place to sit and eat. Pink flamingos were scattered throughout the property to accent the retro feel. The pool was decorated with black and white different size beach balls. The bar area included the 4'custom bar with the invitation image and a black and white striped umbrella.

Sex & the City 2 Screening and Party


The VIP event took place at 1111 Lincoln Road where nearly 500 women showed up for a private screening of the movie and party. The party attracted several sponsors and featured a pink carpet with a SATC2 step & repeat for guest to take pictures, live entertainment, and delicious Moroccan inspired food.

For the event, produced by Valerie Bihet of the the Vibe Agency, we created a New York Lounge, Moroccan Lounge, and a Boutique Vignette. Here is a brief break down of how we furnished each area:

The New York Lounge featured our brand new 4' Bronze Round Ottomans, Pink Chairs, Ivy Sofas, and Panier tables. For the bar area, we created an 18' Mirror bar and behind it used our new Ella Illuminated Shelving unit to display sponsor Lorina's sparkling pink lemonade.



The Moroccan Lounge reflected the movie's location change from New York to Abu Dhabi. The Moroccan inspired lounge was filled with our Lounge Chairs & Beds, and various accessories such as lamps, decorated pillows, and hookahs provided by Moroccan Nights. To go along with the theme we used our new Bronze Tufted Bars to create one 11' bar used for serving special cocktails made specifically for the event.



The Boutique Vignette featured mannequins with clothes worn in the first movie. The fashionable mannequins were placed on top of our Illumina Box Tables while designer shoes were showcased in our new Display Cases. Also in this area was a custom made poster display case that held the official movie poster (pictured above).

Check out our latest event coverage in BIZBASH: Planners Stage Independent Sex and the City 2 Screenings in Six Cities